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Sharebeta Expands National and Global Reach with Acquisition of Nigeria’s Ace Sports Marketing

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blacktalker
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As Nigeria celebrates its 64th Independence anniversary this October, Sharebeta—a proudly Nigerian marketing communications and audio-visual production company—is taking bold strides toward shaping the industry’s future.

In line with its vision to drive innovation and connect brands with consumers, Sharebeta has announced its acquisition of Ace Sports Marketing, further solidifying its leadership position and unlocking new opportunities in untapped markets.

Ace Sports Marketing specializes in creating dynamic connections across diverse platforms, bridging the gap between brands and audiences through strategic and cultural alignment. Their expertise spans rights management, sponsorship, and campaign evaluation, delivering bold and innovative ideas that seamlessly come to life across sectors. Their comprehensive solutions include brand activations, digital programming, sports marketing, and experiential strategies, making them a sought-after partner in the industry.

This acquisition enables Sharebeta to leverage Ace Sports Marketing’s extensive reach to engage audiences through immersive, impactful experiences that drive business results and foster lasting consumer relationships. The synergy between these two companies will push the boundaries of what’s possible, ensuring that Sharebeta delivers exceptional value in a competitive market.

At the core of Sharebeta’s story is a strong commitment to nation-building. From its humble beginnings, the company has grown into a major player in Nigeria’s economic landscape, managing iconic brands like Heineken, Tiger, and Fan Ice, while also collaborating with global giants such as the London Stock Exchange and Bank of America.

Reflecting on this milestone, Managing Director and CEO of Sharebeta, Martin Uro, shared: “Our journey mirrors the Nigerian experience—resilience, creativity, and perseverance. As we celebrate our nation’s 64th Independence anniversary, we are proud to be a Nigerian company that believes in the limitless potential of our country. With the acquisition of Ace Sports Marketing, we’re excited to expand our footprint and deliver even greater value to brands.”

Addressing the critical importance of user experience (UX) and user interface (UI) development, Uro emphasized, “In today’s digital landscape, both UX and UI are essential. They ensure that our advertisements and solutions not only capture attention but also provide seamless, engaging experiences. Sharebeta remains committed to delivering innovative services that meet the evolving needs of our customers.”

Sharebeta’s continued growth has been fuelled by its ability to adapt and seize new opportunities—much like Nigeria’s own progress over the past six decades. The company’s proactive approach to investing in local talent, fostering creativity, and empowering young Nigerians aligns with its mission to contribute to national development.

A key element of this mission is Sharebeta Arewa, the company’s Northern-focused initiative. This project highlights how creativity can foster unity in Nigeria’s richly diverse cultural landscape. Through Sharebeta Arewa, the company is closing the gap between brands and consumers in the North, proving that creativity can be a powerful tool for nation-building and social cohesion.

Sharebeta remains optimistic that government policies will continue to support SMEs in the creative industry, which will not only foster further growth but also create more opportunities for businesses like Sharebeta to thrive and contribute to Nigeria’s development.

With the acquisition of Ace Sports Marketing, Sharebeta is not only expanding its reach into sports and experiential marketing across Nigeria but also deepening its commitment to fostering unity through culturally resonant brand experiences. Despite economic challenges, Sharebeta is well-positioned for continued growth, delivering innovative solutions while promoting unity and progress across the country.

As Nigeria enters its 65th year of independence, Sharebeta looks to the future with optimism and determination. Uro adds, “At Sharebeta, we are inspired by the resilience of our country. By staying true to our roots while embracing bold innovations like the Ace Sports Marketing acquisition, we are confident we can build a stronger, more prosperous Nigeria.”

With every new partnership and solution, Sharebeta continues to lead by example, proving that a proudly Nigerian company can not only compete globally but also drive the nation’s economic and cultural progress. This acquisition marks an exciting new chapter as Sharebeta elevates sports marketing and brand experiences to new heights, helping shape a brighter future for Nigeria.

Lion Attacks, Kills Zoo Keeper at Obasanjo Library, Ogun State

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blacktalker
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A lion at the Olusegun Obasanjo Presidential Library in Abeokuta, the Ogun State capital, has killed its handler identified as Babaji Daule.

A statement by the Ogun State Police Public Relations Officer, SP Omolola Odutola, on Sunday, September 29, explained that 35-year-old handler was said to have been careless by not securing the locks and barricade the lion’s enclosure before feeding the lion.

The wild animal was said to have escaped and attacked the victim on the neck which resulted to death.

The statement reads: “A deadly incident involving a wild animal attack has been reported by the Area Commander metro. On September 28, 2024, at about 7:40 hrs the Chief Security Officer of Olusegun Obasanjo Presidential Library informed the divisional police officer that a 35-year-old man named Babaji Daule from Bauchi State, who is a trained handler of a male lion at the Zoological Garden in OOPL Abeokuta, tragically lost his life.

“It was discovered that the lion handler carelessly neglected to secure the locks and barricade the of lion’s enclosure before approaching the cage to feed the animal. This negligence allowed the lion to escape and attack the handler, resulting in fatal injuries to the handler’s neck and eventual death

“The victim’s body was removed and taken to the mortuary at Ijaye General Hospital, while the wild lion was shot to release its grip on the handler.”

FASU Lagos 2024 Games to Conclude with Grand Closing Ceremony

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blacktalker
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The 11th Federation of African University Sports FASU Games, hosted by the University of Lagos, UNILAG and the Lagos State University, LASU is set to conclude today, September 29, with a grand closing ceremony at the LASU Sports Complex, Ojo Lagos.

The Games, which began on September 21 with great fanfare, have brought together athletes from universities across Africa to compete in a series of thrilling events, promoting unity and sportsmanship among African universities.

The closing ceremony, scheduled for 3:00 p.m. at LASU, will feature distinguished guests, including the Governor of Lagos State, Babajide Sanwo-Olu, FASU President, Dr. Ashraf Sobhy, Nigeria’s Minister of Education, Prof. Tahir Mamman, and the Minister of Sports Development, John Owen Enoh.

The ceremony will be hosted by LASU Vice-Chancellor Prof. Ibiyemi Olatunji-Bello and UNILAG Vice-Chancellor Prof. Folasade Ogunsola.

As the FASU Games come to a close, Lagos will bid farewell to the competing universities and athletes, capping off a week filled with competitive sporting events and the celebration of African athletic talent.

Prior to the closing ceremony, the final football match of the tournament will take place at 10:00 a.m., with the University of Development Studies (UDS) from Ghana facing off against UNILAG, Nigeria, at the UNILAG Sports Centre.


Meanwhile, buses will be available to transport guests from UNILAG to LASU following the football match. All athletes, officials, and spectators are encouraged to attend the grand finale.

Wema Bank Bags Great Place To Work Certification Second Time in a Row

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blacktalker
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Wema Bank, Nigeria’s most innovative bank and pioneer of Africa’s first fully digital bank, ALAT, has been officially certified as a Great Place To Work for the year 2024-2025, marking the Bank’s second consecutive year receiving the Great Place To Work, GPTW certification.

Great Place To Work is recognised worldwide as the global authority on workplace culture. With a comprehensive assessment of organisational culture, practices, and employee feedback, the Great Place To Work certification serves as an unequivocal endorsement of an organisation’s positive work culture and commitment to employee well-being—as is the case with Wema Bank’s two-time Great Place To Work certification.
Wema Bank’s remarkable track record reflects an unwavering commitment to employee well-being and positive work culture.

The Bank currently offers one of the longest standard leave days in the industry, provides employees with a Cost-Of-Living Adjustment, COLA to cushion the impact of economic fluctuations, provides employees with a standard crèche for their infants and a fully equipped gym for fitness enthusiasts, and within the year, also increased salaries for Non-Full-Time Equivalent (NFTE) employees.

From work-life balance to prioritising mental health for employees, promoting physiological wellness, and enhancing professional expertise towards career success, upward reviews of allowances and a host of other unique benefits Wema Bank continues to curate for its employees; the Bank is deserving of its successive Great Place To Work certifications. 

MD/CEO of Wema Bank, Moruf Oseni, attributed the two-time certification to the Bank’s deep-rooted commitment to employee wellbeing. “At Wema Bank, we understand that our exceptional output as a Bank results from the dedicated input of our employees, the Wema Bank Knights, and we acknowledge the indispensable role they continue to play in our growth and success as a Bank.

This is why we continue to pull all the stops to provide an enriching, productive, supportive, and fulfilling work experience for our employees.  This is a commitment that we will never compromise on”.

“We are honoured by the recognition of Great Place To Work. This certification not only attests to our dedication to fostering a culture of excellence and empowering our employees with the best quality of work experience towards their personal and professional success but also drives us to keep up the good work and exceed even more goals and expectations in enhancing employee experience.

We take this as a challenge to go above and beyond in providing a fulfilling work experience for every Wema Bank employee and we trust that the strength of our internal framework will continue to reflect positively externally as we fulfill our lifelong goal of providing optimum value for every stakeholder of Wema Bank”, Oseni concluded.

Wema Bank earned its first Great Place To Work certificate in 2023, additionally bagging four awards at the Great Place To Work Awards 2023, which are: 2nd Best Place to Work in Nigeria (Large Corporate Organisation Category), Best in Promoting the Culture of Innovation by All, Best in Promoting Learning and Development Practices and The Victor Ligbago Award for Best Workplace for Millennials.

FASU Games: UNILAG Advances to Final After Dramatic Penalty Shootout Victory Over LASU

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blacktalker
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In a tense semi-final clash, the University of Lagos UNILAG have secured their place in the football tournament final after a grueling 90 minutes ended in a goalless draw. The match was decided by a penalty shootout, where UNILAG dominated, defeating Lagos State University, LASU, 4-1.

The victory sees UNILAG progressing to face the University for Development Studies, UDS from Ghana in the final, scheduled for Sunday. Both teams displayed impressive skills, with LASU’s Trail Blazers putting up a strong fight throughout the match.

All eyes now turn to Sunday’s final as UNILAG prepares to take on UDS for the championship title.

79TH UNGA: FIRST BANK CEO RESTATES POSITIVE ROLE OF FINANCIAL INCLUSION IN POVERTY ERADICATION

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blacktalker
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FirstBank Partners NTA, Others for 2026 Children’s Day Activities

CEO of FirstBank, the premier West African financial institution and financial inclusion service provider, Olusegun Alebiosu highlighted poverty eradication as a pressing concern that should keep international leaders up at night. Alebiosu who stated this on the sidelines of the 79th United Nations General Assembly in New York, said alongside poverty, climate change and gender inequality are equally pressing issues that demand attention and action.

He stressed that poverty, in all its forms, stems from a lack of access and resources. He also highlighted that finance is the most critical factor in combating poverty in the 21st century. “The easiest way to get out of poverty is access to finance,” he noted.

Some of the important discussion topics during the UN Global Compact Leaders’ Summit according to Alebiosu included innovative financing, sustainable financing, and the impact of artificial intelligence on humanity. He stressed the critical need to develop human resources to tackle the widening economic gap between developed and developing nations.

This emphasis on human resource development echoes the United Nations’ focus on sustainable development and equality, particularly in areas such as gender equality, climate action, and living wages.

As a financial expert in Nigeria and Africa, Alebiosu has identified financial inclusion as a key area for FirstBank to address in supporting poverty alleviation under the sustainable development goals.

FirstBank considers financial inclusion a central part of its business strategy, resulting in the extension of over 36 billion naira in loans to women in 2023 and the development of a gender market strategy to strengthen the Bank’s women portfolio.

Alebiosu highlighted FirstBank’s extensive Firstmonie agents’ network in Nigeria, which surpassed 232,000 in 2023, with over 55,000 of the agents being women who continue to offer financial services in their communities as a testament to the power of financing in advancing economic interests and promoting economic development.

Concluding, Alebiosu expressed his vision for the future and said “FirstBank will further be entrenched into the fabric of the society, earning a place in the hearts and minds of Nigerians as a Giant advocate for economic development in Nigeria and Africa as a whole.”

The UN Global Compact Leaders’ Summit is an annual day-long conference that empowers private sector leaders to drive sustainable development and advance the 2030 Agenda.

The event provides a unique platform for business leaders, UN officials, government leaders, SDG stakeholders, and civil society professionals to converge and explore innovative solutions with actionable insights. This year’s edition held in New York, on Tuesday, September 24, 2024

About FirstBank

First Bank of Nigeria Limited “FirstBank”, established in 1894, is the premier bank in West Africa, a leading financial inclusion services provider in Africa, and a digital banking giant. 

FirstBank’s international footprints cut across three continents ─ Africa, Europe, and Asia, with FirstBank UK Limited in London and Paris; FirstBank in The Democratic Republic of Congo, Ghana, The Gambia, Guinea, and Sierra Leone; FBNBank in Senegal; and a FirstBank Representative Office in Beijing, China. All the subsidiary banks are fully registered by their respective Central Banks to provide full banking services.

Besides providing domestic banking services, the subsidiaries also engage in international cross-border transactions with FirstBank’s non-Nigerian subsidiaries, and the representative offices in Paris and China facilitate trade flows from Asia and Europe into Nigeria and other African countries.

For over 130 years, FirstBank has built an outstanding reputation for solid relationships, good corporate governance, and a strong liquidity position, and has been at the forefront of promoting digital payment in the country with over 13 million cards issued to customers (the first bank to achieve such a milestone in Nigeria).

FirstBank has continued to make significant investments in technology, innovation, and transformation, and its cashless transaction drive has been steadily accentuated with virtually 23 million active FirstBank customers signed up on digital channels including the USSD Quick Banking service through the nationally renowned *894# Banking code.

With over 42 million customer accounts (including digital wallets) spread across Nigeria, UK, and sub-Saharan Africa, the Bank provides a comprehensive range of retail and wholesale financial services through more than 820 business offices and over 243,400 agent locations spread across 772 out of the 774 Local Government Areas in Nigeria.

In addition to banking solutions and services, FirstBank provides pension fund custody services in Nigeria through First Pension Custodian Nigeria Limited and nominee and associated services through First Nominees Nigeria Limited.

FirstBank’s commitment to Diversity is shown in its policies, partnerships, and initiatives such as its employees’ ratio of female to male (about 39%:61%; and 32% women in management) as well as the FirstBank Women Network, an initiative that seeks to address the gender gap and increase the participation of women at all levels within the organisation.  In addition, the Bank’s membership of the UN Women is an affirmation of a deliberate policy that is consistent with UN Women’s Women Empowerment’s Principles (WEPs) ─ Equal Opportunity, Inclusion, and Non-discrimination.

For six consecutive years (2011 – 2016), FirstBank was named “Most Valuable Bank Brand in Nigeria” by the globally renowned The Banker Magazine of the Financial Times Group and “Best Retail Bank in Nigeria” eight times in a row, 2011 – 2018, by the Asian Banker International Excellence in Retail Financial Services Awards.

In 2023, FirstBank received notable awards including “Best Private Bank for Sustainable Investing in Africa 2023” by Global Finance Awards; “Best Sustainable Bank in Nigeria 2023” by International Investors Awards; “Best Bespoke Banking Services in Nigeria 2023” by International Investors Awards; “Best Financial Inclusion Service Provider in Nigeria 2023” by Digital Banker Africa; and “African Bank of the Year” by African Leadership Magazine; ’’Best Corporate Bank in Nigeria 2023’’ by Euromoney Awards and ‘’Most Innovative Banking Brand – Nigeria 2023’’ by Global Brands Award.

Significantly, FirstBank’s Global Credit Rating was A+ with a positive outlook while ratings by Fitch and Standard & Poor’s were A (nga) and ngBBB+ respectively both with Stable outlooks as of September 2023. FirstBank maintained the same level of international credit ratings as the sovereign; a milestone that was achieved in 2022 for the first time since 2015.

FirstBank continued to gain wide acclaim on the global stage with several international awards and recognitions received so far in 2024. Some of these include Nigeria’s Best Bank for ESG 2024 and Nigeria’s Best Bank for Corporates 2024 both awarded by Euromoney Awards for Excellence; Best SME Bank in Africa and in Nigeria by The Asian Banker Global Awards; Best Private Bank in Nigeria and Best Private Bank for Sustainable Investing in Africa by Global Finance Awards; Best Corporate Bank in Nigeria 2024, Best CSR Bank in Nigeria 2024, Best Retail Bank in Nigeria 2024, Best SME Bank in Nigeria 2024 and Best Private Bank in Nigeria 2024 all awarded by the Global Banking and Finance Awards.

Our vision is “To be Africa’s Bank of first choice” and our mission is “To remain true to our name by providing the best financial services possible”. This commitment is anchored on our core values of EPIC – Entrepreneurship, Professionalism, Innovation, and Customer-Centricity. Our strategic ambition is “To deliver accelerated growth in profitability through customer-led innovation and disciplined execution” and our brand promise is always to deliver the ultimate “gold standard” of value and excellence to position You First in every respect.

OGUN POLICE COMMAND CELEBRATES NEWLY PROMOTED OFFICERS

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blacktalker
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Ogun State Police Command has celebrated the promotion of 16 officers to the rank of Chief Superintendent of Police during a ceremony on September 26, 2024. Commissioner of Police, Alamutu Abiodun Mustapha, alongside his management team, presided over the event, emphasizing the commitment to improved service delivery.

Families, supporters, and media gathered to witness the decoration of the officers, who received the federal insignia, known as the eagle and star. This promotion signifies a critical advancement from the superintendent rank and is awarded to exemplary officers demonstrating intelligence, competence, and diligence.

Among those honored were CSP Salami Moruf Akanbi, head of the SWAT tactical team, and fellow officers Taiwo Opadiran, Fatoberu Oyekanmi, Thomas Udegbo, Edward Okosun, Anthony Omotosho, Femi James Ekemode, and Sani Kehinde.

During his address, CP Mustapha highlighted the necessity of leveraging information technology in the fight against evolving crime. He urged the newly promoted officers to prioritize self-improvement through further education, enhanced training, and participation in security-related courses.

The Commissioner reiterated a zero-tolerance policy for inefficiency, encouraging the officers to approach their new roles with professionalism, integrity, and a strong respect for the rule of law and human rights.

In response, CSP Salami Moruf, on behalf of his peers, pledged their commitment to safeguarding lives and property in accordance with the Police Act.

CEO of MYK Land and Properties Ltd, Alhaji Cleared in High-Profile Murder Case

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blacktalker
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CEO of MYK Land and Properties Ltd, Alhaji Abubakar Suleiman Mayaki has been cleared of any involvement in the murder of one Idowu Keshinro, a case that has garnered significant public interest.

An investigation by the Homicide section of the Federal Criminal Investigation Department, FCID in Abuja concluded that there was no evidence linking Mayaki to Keshinro’s death.

Initial allegations hinted at a conspiracy involving local police officials, including Assistant Superintendent of Police, ASP Bose Owonipa and Chike ThankGod, but the FCID’s findings exonerated Mayaki.

The investigation revealed minimal evidence against him, resulting in his unconditional bail. The FCID’s legal department asserted that the allegations were baseless, raising questions about the motives behind the claims against Mayaki. This case has highlighted concerns over potential corruption within the Nigerian police force.

As the investigation unfolds, the public is eager for further updates in this complex situation, which reflects ongoing challenges within the Nigerian justice system.

Currently, Mayaki faces charges in a magistrate court in Ogba due to a fraudulent duplicate of the case file that was improperly sent to the Lagos DPP, who was unaware of the FCID’s extensive work that questioned the basis for the defendant’s incarceration.

Attention is also being drawn to claims that the alleged conspirator openly boasted in the court about using his wealth to influence the Lagos judiciary, similar to his actions at the FCID in Abuja.

Lastly, call on the Inspector General of Police, Deputy Inspector General of Police, (FCID) and the Lagos State Commissioner of Police and Department of Public prosecution to ensure thorough investigation and be wary of the antics of mischievous people.

LAGOS STATE GOVERNMENT EMPHASISES EFFORTS TO UPGRADE LASCOHET STATUS, ACHIEVE AUTONOMY

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blacktalker
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The Lagos State Government has emphasised ongoing efforts to upgrade the status of the Lagos State College of Health Technology, LASCOHET, to grant it autonomy.

Commissioner for Tertiary Education in Lagos, Mr. Tolani Sule, made this announcement during his keynote address at the opening ceremony of a two-day management retreat organised by LASCOHET on Thursday, 26th September 2024, at Presken Hotels, Shonny Way, Shonibare Estate, Maryland, Lagos.

Mr Sule highlighted that achieving this upgrade would enhance the college’s reputation and provide it with its own salary scale, employment, and promotion structures. This change is expected to motivate staff to pursue further academic qualifications. He assured attendees that the ministry would soon introduce a new vocabulary to benefit the college.

The Commissioner urged all staff, particularly academic personnel, to enhance their skills and innovate teaching methods to align with global educational standards.

The Provost, LASCOHET, Professor Raheem Akewushola, MNIM, FISM, in his welcome address, expressed gratitude to the Lagos State Governor, Mr Babajide Sanwoolu, for his dedication to fostering a conducive teaching, learning, and community service environment at LASCOHET. He noted the importance of achieving full accreditation for all academic programmes offered by the college.

Professor Akewushola also stated that the retreat with the theme: “Creating a Global Standard Learning Culture for Lagos State College of Health Technology,” is vital for aligning stakeholders and pursuing strategic goals aimed at developing a highly skilled workforce for Lagos State’s primary and secondary health sectors.

He described the retreat as an opportunity for social interaction among top college officials, enabling them to refresh and strategise. He emphasised the need for all stakeholders to align with the six strategic goals of his administration to enhance the LASCOHET brand and make it a top choice for education in the country.

The retreat featured presentations from notable speakers, including Professor Sylvester Fajoyomi, who discussed “Attributes of an Academic Leader and Basic Etiquette of a Scholar.” Honourable Lukman Olumoh, represented by Dr. Jimoh Ibrahim, spoke on “Budgeting and Roles of Stakeholders in its Implementation,” while Mr. Samuel Fadipe addressed “Digitalising Students’ Registrations and Results Uploading.”

In a fitting conclusion to day one of the retreat, a vote of thanks was delivered by the Registrar, LASCOHET, Mr. Idris Adelakun, who expressed appreciation to all participants for their contributions and engagement throughout the event. He highlighted the significance of the insights gained during the sessions and encouraged everyone to implement the strategies discussed.

Attendees included the Permanent Secretary of the Lagos State Ministry of Tertiary Education, Mr Adeniran Kasali, Members of Management, LASCOHET, Deans of Schools, and senior college officials. The two-day management retreat will end on Friday, 27th September 2024.

SUSTAINABLE ENVIRONMENT: LAWMA EMBARKS ON MOTORISED ADVOCACY CAMPAIGN 

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blacktalker
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The Lagos Waste Management Authority, LAWMA has embarked on a motorised advocacy campaign to key areas of Eti-Osa Local Government to sensitise residents on sustainable environment as part of activities marking the Authority’s observance of World Cleanup Day.

With the theme, “Make Room for Life”, the roadshow kicked off at Lekki Toll Gate, covering Ilasan, Jakande Bus-stop, Maiyegun Beach Road, Eleganza Bus-stop, Ajah, to Abraham Adesanya, to raise awareness about environmental cleanliness and resource management of waste in Lagos State.

Speaking on the significance of the campaign, LAWMA’s Managing Director/CEO, Dr. Muyiwa Gbadegesin stated that the campaign was part of the agency’s larger effort to mobilise individuals, communities, and organisations to take immediate action towards a cleaner environment.

He said, “Our goal is to drive a change in behaviour and attitudes towards proper waste management in Lagos. Through this motorised advocacy, we aim to engage residents of Eti-Osa and beyond, encouraging them to adopt better waste disposal habits and embrace programmes such as our Adopt-a-Bin initiative and Recycling efforts”.

Gbadegesin said the campaign was also aimed at addressing pressing waste management issues in the area, especially illegal waste dumping and cart pushing, which had posed a significant environmental challenge.

The LAWMA boss noted that the occasion of World Cleanup Day served as a reminder of the need for Lagosians to adopt sustainable waste practices, like waste sorting, recycling, and the use of designated bins, adding that the practices were key to reducing the amount of waste on the streets and landfills.

The roadshow, which involved the usage of English and the three major Nigerian languages: Yoruba, Hausa, and Igbo, focused on encouraging residents to adopt responsible waste disposal practices and featured advocacy on the importance of sorting, bagging, and containerising waste.

A significant part of the campaign was on LAWMA’s “Adopt-a-Bin” initiative, which highlighted the introduction of new geo-located smart bins, equipped with RFID panels, designed to prevent theft and enhance waste management efficiency for residents, aligning with Lagos State’s vision of becoming a smart city.

Head of LAWMA’s Advocacy Unit, Mr. Adewunmi Adetona, who addressed residents and business owners, at the event advocated for the use of smart bins, to achieve the state’s goal of a clean and sustainable environment, adding that cleanliness in the city was essential for fostering economic growth and investment opportunities.

LAWMA’s Ambassador, Alhaji Sikiru Ademola Junaid, popularly known as Lemon, played a key role, engaging and educating the community through music, rendering the “Keep Lagos clean and recycle waste” song, to drive home the importance of waste separation.

On the campaign train were Heads of LAWMA’s various Departments and Units, including street sanitation sweepers, medical staff, neighbourhood watch, enforcement personnel, as well as officials of Lagos State Traffic Management Authority (LASTMA), demonstrating a collective commitment to achieving a cleaner and smarter Lagos State.

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