Promasidor Nigeria has invited established entrepreneurs and business owners across the country to join its distribution network and build sustainable businesses around some of its leading consumer brands.
The initiative, tagged “Build Your Business with Promasidor,” targets entrepreneurs with the financial capacity, infrastructure and ambition to operate and grow distribution businesses in selected territories across Nigeria.
Successful partners will have the opportunity to distribute Promasidor’s portfolio of brands, including Cowbell, Miksi, Loya, Kremela, Onga, Twisco and Top Tea, which are supported by the company’s established route-to-market expertise and commercial capabilities.
According to the company, the initiative is designed not only to expand its distributor network but also to create strong and sustainable partnerships that can drive market growth, improve product availability and deliver long-term profitability for both Promasidor and its distribution partners.
Speaking on the initiative, Chief Executive Officer of Promasidor Nigeria, François Gillet, said the company was seeking entrepreneurs with the experience, infrastructure and ambition to build and grow their businesses over the long term.
He said Promasidor would bring its trusted brands and established route-to-market system, while distribution partners would contribute local market knowledge, business expertise and the drive to succeed.
The company said the initiative is open to established businesses with the financial and operational capacity to build and manage strong distribution operations.
Beyond adequate working capital, prospective partners are expected to have warehousing and logistics capabilities, as well as the capacity to develop direct distribution channels to traditional and modern retailers alongside the wholesale market.
Promasidor said partners would be supported by its experienced sales force and dedicated human and operational resources to help them establish and manage effective distribution routes.
Interested businesses can express their interest by completing the Expression of Interest form through the QR code provided in the campaign materials or by contacting ng.db.enrollment@promasidor.com.