Wema Bank has launched its 2026 Valentine’s Day campaign tagged “Evolution of Love, powered by Wema Bank,” offering a range of rewards including cash gifts, spa vouchers, vacations and a celebrity performance for a couple getting married in February.
The campaign follows the recent launch of “ALAT: The Evolution,” the upgraded version of the bank’s digital platform, and is inspired by the theme of growth and transformation. Through the initiative, Wema Bank seeks to celebrate the different forms of love experienced by its customers beyond romantic relationships.
According to the bank, the campaign is designed to recognise love in its diverse expressions, self-love, friendship, family and romantic commitment, creating an inclusive Valentine’s experience for all customers.
The “Evolution of Love” campaign is open to both new and existing customers across four categories: singles, friends, married couples and couples planning to wed in February 2026.
Participants are required to create a “Love Goal” on the ALAT App and share a one-minute video on social media describing how their love journey has evolved over time.
Depending on the category, successful participants stand a chance to win rewards ranging from cash prizes to luxury experiences such as spa treatments, vacations and expense-paid getaways. One couple getting married in February will also receive a special celebrity performance at their wedding, courtesy of Wema Bank.
Speaking on the campaign, the Managing Director and Chief Executive Officer of Wema Bank, Mr. Moruf Oseni, said the initiative reflects the bank’s customer-centric philosophy.
“Love is central to the delivery of true customer-centric service, and as a bank that prides itself on being customer-centric, this is reflected in the thought, intentionality and commitment we put into all we do at Wema Bank,” Oseni said.
He explained that the campaign was deliberately structured to acknowledge the varying realities of customers.
“This Valentine’s, we chose to celebrate the journey of love across different categories, from friends and couples who have grown together over the years, to lovers taking the bold step of marriage, and even singles, because self-love is crucial,” he added.
Oseni noted that the ultimate goal of the campaign is to ensure every Wema Bank customer feels valued and celebrated during the Valentine season and beyond.
Interested participants are required to post their one-minute video on any social media platform using the hashtag #ALATEvolutionofLove and tagging @alat_ng and @wemabank.
To qualify, customers must activate SAW, the voice banking virtual assistant on the upgraded ALAT App, create and fund a personal or group “Love Goal,” and transact with their ALAT or Wema Bank card between February 1 and February 10.