Yaba College of Technology, YABATECH, Lagos, became a hub of music, dance and talent as Bigi Carbonated Soft Drink and Fearless Energy Drink took the Soundcity OnTour activation to the campus.

The three day event, held from September 15 to 17, 2026, gave students opportunities to compete, perform and showcase their creativity through music and dance activities.

The engagement featured the Bigi Music Competition, where aspiring artistes competed in different musical styles for the YABATECH campus title, a N1 million prize and an opportunity to progress to the national stage.

Students also participated in the Fearless Dance Challenge, showcasing their creativity and dance skills as part of the campus activation.

The event climaxed on September 17 with a Soundcity OnTour concert featuring Modola, Tariq, Syemca, Slimcase, Mr. P, Kodee, Duuwa and Rukmani.

The performances drew students into the concert, with participants singing and dancing throughout the event.

Speaking on the activation, Head of Corporate Affairs and Sustainability, Rite Foods Limited, Ekuma Eze, said the company’s brands were committed to creating platforms for young Nigerians to express their creativity.

“Young people are not waiting for culture to happen; they are creating it every day. Through the Bigi and Fearless brands, we want to meet them where that creativity is most visible and give them platforms where they can express themselves, discover their capabilities and connect with opportunities beyond the immediate moment,” he said.

The YABATECH activation was organised by Bigi and Fearless, leading brands from the stable of Rite Foods Limited, as part of Soundcity OnTour.

The three day engagement provided students with a platform to compete, perform and express themselves beyond their regular classroom activities.