ThinkMint Nigeria has debuted House Mattaz, a groundbreaking stage production that brings Nigeria’s real estate industry to life through a powerful blend of theatre, music, comedy, and drama.
The production, which premiered at Terra Kulture, Victoria Island, Lagos, drew an eclectic audience of real estate executives, PropTech innovators, creative industry leaders, and actors, all enthralled by its fresh and deeply human take on the country’s bustling property market.
Blending entertainment with insight, House Mattaz explores the dreams, deals, and dilemmas that define real estate in Nigeria, revealing the personal stories often hidden behind ambition, family, community, and survival.
Mrs. Imeida Usoro-Olaoye, convener of the stage play and founder of ThinkMint Nigeria, explained that House Mattaz was staged as part of ThinkMint Nigeria’s 5th Anniversary celebration, marking five years of transforming real estate marketing, communications, and brand storytelling in Nigeria.
“Real estate is not just about property, it’s about people, emotions, and decisions that shape lives,” Usoro-Olaoye said. “Over the years, we’ve redefined how property brands connect with audiences, turning transactions into emotional experiences and brands into relatable stories.”
Adding a government perspective, the Senior Special Assistant to the Lagos State Governor on Tourism, Arts and Culture, Damilola Ayinde-Marshall, Esq., who attended the event, commended the initiative and reaffirmed the Lagos State Government’s support for innovative artistic expressions that merge creativity with industry insight.
“House Mattaz exemplifies how art can powerfully tell industry stories while inspiring innovation and cultural pride,” she said.
For those who missed the live performance, Usoro-Olaoye announced that the full House Mattaz play will premiere on YouTube on November 7, 2025, giving global audiences an opportunity to experience the intersection of Nigerian theatre, real estate culture, and creative storytelling.
She encouraged viewers to subscribe to the ThinkMint Nigeria YouTube channel and turn on notifications to be among the first to watch the premiere.
The production has been widely praised for pushing creative boundaries and showcasing how art can reflect business realities while amplifying human stories within Nigeria’s evolving real estate landscape.