HabariPay Limited, the fintech subsidiary of Guaranty Trust Holding Company Plc, GTCO, has unveiled its maiden HabariPay Impact Report 2025, detailing how its payment solutions have helped thousands of small and medium-sized businesses (SMEs) expand their operations, improve payment acceptance, and participate more effectively in Nigeria’s growing digital economy.
The report, released in Lagos, chronicles the company’s journey from a newly established fintech venture to one of Nigeria’s leading payment infrastructure providers, while spotlighting its role in supporting merchants and businesses through innovative digital payment solutions.
Central to the report is the growth of HabariPay’s flagship platform, Squad, which has enabled businesses of various sizes to accept digital payments, manage transactions efficiently, and access tools designed to simplify commerce in an increasingly cashless economy.
According to the company, investments in payment infrastructure, merchant services, transfers, switching solutions, and value-added financial products have contributed significantly to helping entrepreneurs overcome traditional barriers to business growth.
Speaking on the launch of the report, Managing Director of HabariPay, Eduofon Japhet, said the company’s impact is measured not only by financial performance but also by the success of the businesses and merchants it supports.
“As a technology-driven company, we believe that impact extends beyond financial performance. It is reflected in the businesses we enable, the merchants we support, the infrastructure we build, and the opportunities we create for the next generation of innovators,” she said.
Japhet noted that the report captures the company’s commitment to creating sustainable value for customers, partners, and the broader economy through technology-driven financial solutions.
She explained that by providing secure, scalable and accessible payment infrastructure, HabariPay has helped businesses improve operational efficiency, reach more customers and adapt to changing consumer payment preferences.
“The HabariPay Impact Report 2025 represents more than a reflection on our achievements; it is a testament to the deliberate investments we have made in building sustainable payment infrastructure, empowering businesses, fostering innovation, and creating long-term value for our stakeholders,” she said.
Industry analysts have increasingly identified access to reliable digital payment solutions as a critical factor in the growth of small businesses, particularly as more consumers embrace electronic transactions and online commerce.
Beyond merchant services, the report also highlights HabariPay’s investment in innovation and talent development through initiatives such as the Take on Squad Hackathon and the Squad Hackademy, programmes aimed at nurturing technology talent and developing practical solutions to real-world business challenges.
The company said it intends to deepen its support for businesses through continued investments in digital payment infrastructure, merchant-focused solutions, intelligent technologies and innovations that will shape the future of financial services.
As Nigeria’s digital economy continues to expand, HabariPay said it remains focused on helping businesses of all sizes leverage technology to improve efficiency, grow revenue and access new market opportunities.
The full report is available through the company’s digital platforms and provides a detailed overview of its business performance, innovation initiatives, ecosystem partnerships and future growth strategy.
