Four Pulley Limited, a Nigerian out-of-home media company, has joined the National Advertising Conference NAC 2026 as a Platinum Partner, strengthening industry support for the conference scheduled to hold in Abuja from November 11 to 13, 2026.
The partnership brings together organisations committed to advancing innovation, collaboration and growth in Nigeria’s marketing communications industry, amid rapid changes driven by technology, artificial intelligence, data, digital media and evolving consumer behaviour.
The 2026 edition of the National Advertising Conference, themed “Repositioning the Marketing Communications Industry for the Next Frontier,” is expected to provide a platform for advertising and marketing communications professionals, brands, media organisations, regulators, technology companies, government, academia and other stakeholders to examine emerging opportunities and challenges facing the sector.
Commenting on the partnership, CEO of FPL Media, Lanre Ashaolu, said Four Pulley Limited was pleased to support a platform that would encourage the industry to look beyond its current realities and prepare for emerging opportunities.
“We are delighted to support the National Advertising Conference 2026 as a Platinum Partner. The marketing communications industry is at an important point of transformation, and platforms such as NAC provide an opportunity for the industry to collectively examine where we are going and how we can prepare for the opportunities ahead,” he said.
Ashaolu added that the company looked forward to contributing to conversations aimed at building a more innovative and future-ready industry.
Also speaking, Head of the Marketing Committee, Mr U.J. Bassey, welcomed Four Pulley Limited to the conference’s growing network of partners, describing the collaboration as an important demonstration of industry cooperation.
“We are pleased to welcome Four Pulley Limited as a Platinum Partner of NAC 2026. Their support reinforces the importance of collaboration between industry stakeholders in building a stronger and more future-ready marketing communications ecosystem,” Bassey said.
He noted that the next phase of growth in the industry would require fresh thinking and stronger partnerships among stakeholders.
“The next frontier requires new thinking, strategic partnerships and a willingness to embrace change, and we are delighted to have Four Pulley Limited join us on this journey,” he added.
NAC 2026 will feature keynote presentations, fireside conversations, high-level industry panels, workshops, exhibitions and networking sessions designed to facilitate knowledge exchange, business connections and collaboration among participants.
The conference is expected to focus on major forces reshaping marketing communications, including artificial intelligence, data, digital media, evolving consumer behaviour, technology and emerging business models.
The partnership with Four Pulley Limited adds to the growing network of organisations supporting the conference and its ambition to move the industry beyond discussions about change towards actively shaping its future.