Fidelity Bank has expanded its women-focused financial services through HerFidelity, a proposition designed to provide women with access to finance, business education, entrepreneurship support, networking and health and wellness opportunities.

The initiative is targeted at women across different stages of their personal, professional and entrepreneurial journeys, with a focus on providing support beyond traditional banking transactions.

A key component of HerFidelity is FundHer, through which eligible women-led businesses can access financing for working capital, asset acquisition and business expansion, subject to applicable terms and requirements.

The proposition also connects women to training, mentorship and networking opportunities aimed at strengthening their financial and business decision-making.

According to the initiative’s framework, access to capital is complemented by practical knowledge and professional relationships that can help women improve their businesses, identify new opportunities and build stronger networks.

Through its networking and mentorship components, HerFidelity seeks to connect women at different stages of their careers and businesses, allowing them to share knowledge, build relationships and access potential customers, partners and markets.

The proposition also includes health and wellness as one of its focus areas, recognising the demands placed on women balancing professional, entrepreneurial and family responsibilities.

HerFidelity is structured around four broad areas: financial support, business education and capacity building, entrepreneurship support, and health and wellness.

For women-led businesses, the financial support component is intended to provide resources for business operations and expansion, while the education and capacity-building elements focus on equipping participants with knowledge to make informed financial and business decisions.

The community-based approach also creates opportunities for women to support one another through shared experiences, mentorship and professional connections.

For Fidelity Bank, the proposition reflects an approach to women’s banking that combines financial products with broader opportunities for personal and business development.

HerFidelity is therefore positioned as a platform through which women can access funding, develop new capabilities, strengthen professional relationships and receive support as they progress through different stages of their careers and businesses.