Fearless Energy Drink will sponsor Felabration 2026 for the second consecutive year, using the week-long festival to promote emerging musical talent through rap and dance competitions.
The Rite Foods Limited brand returns as the festival’s energy drink sponsor for the event, holding from October 12 to 18 at the New Afrika Shrine in Ikeja, Lagos, under the theme, “Who Are You?”
The brand will host the Fearless Rap Challenge on Tuesday, October 13, and the Fearless Dance Challenge on Friday, October 16, giving aspiring performers opportunities to showcase their skills and win consumer rewards.
Adeniyi Aderuku, Brand Manager of Fearless Energy Drink, said the sponsorship was aimed at celebrating young Nigerians’ creativity and individuality while providing platforms for them to express themselves.
He said the brand’s participation reflected the spirit of Fela Anikulapo-Kuti, whose music challenged convention and encouraged bold expression.
Fearless’ return builds on its previous involvement in the festival. In 2021, the brand presented a posthumous award to Fela in recognition of his contribution to African music, while in 2025 it served as the exclusive energy drink sponsor with its “Shakara, No Fear” campaign, featuring talent challenges for emerging performers.
The 2026 festival will feature established and emerging artistes, including Femi Kuti and The Positive Force, Made Kuti, and Seun Kuti and Egypt 80.
For Rite Foods, the sponsorship forms part of its efforts to connect its brands with consumers through music, entertainment and cultural events. Its product portfolio also includes Bigi carbonated soft drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, sausage products and LIDA Malt.