Exhibitors at the just concluded Fidelity Nigeria International Trade & Creative Connect (FNITCC) in Atlanta, Georgia, have described the event as a transformative platform for promoting Nigeria’s non-oil exports and creative industries on the global stage.
The three-day fair, held from September 18 to 20, 2025, was hosted by Fidelity Bank Plc in collaboration with AFRICON, bringing together export-ready Nigerian businesses across fashion, arts, manufacturing, agriculture, and technology. With vibrant showcases, networking opportunities, and cultural displays, participants hailed the 2025 edition as “a clear step up” from previous years.
“It was an honor to exhibit among such a vibrant community of creatives, entrepreneurs, and cultural ambassadors. We left FNITCC 2025 with new customers, meaningful connections, and a renewed sense of purpose. Well done to Fidelity Bank for championing Nigerian businesses and bridging global markets,” said the team from By Nuga Designs.
Beyond commercial outcomes, exhibitors highlighted the power of resilience and collaboration. One participant recounted how fellow Academy for Women Entrepreneurs (AWE) members stepped in to represent her booth when unforeseen delays kept her away. A surprise buyer visit led to an impromptu video-call deal, an example of how community spirit turned challenges into opportunities.
Another exhibitor, representing FSGF Africa Ltd, expressed gratitude to the organizers: “On behalf of FSGF AFRICA LTD, I extend our deepest gratitude to Fidelity Bank for hosting such a wonderful event. The warmth, professionalism, and commitment of the Fidelity team made this experience truly remarkable.”
The exhibition also spotlighted the rising influence of women-led enterprises and a renewed confidence in Made-in-Nigeria products. “This is the Africa we want, Nigerians are believing in Nigerian products, and that belief is powerful,” remarked one participant.
Speaking on the vision behind FNITCC, Dr. Nneka Onyeali-Ikpe, Managing Director and CEO of Fidelity Bank Plc, emphasized the bank’s mission to expand Nigeria-U.S. trade beyond oil.
She noted that while Nigeria’s annual non-oil exports remain under $5 billion, the potential is immense. “At Fidelity Bank, we believe access to global markets is a pathway to shared prosperity. That belief inspired the creation of FNITCC,” she said.