The Waka Community International Foundation has made history by becoming the first Nigerian organization to independently advertise on the iconic Times Square billboard in New York City.
The milestone, which coincided with the Foundation’s fourth anniversary on September 1, 2025, is being celebrated as a breakthrough moment for African nonprofits on the global stage.
Founded in 2021 by health advocate and community leader Lorenz Mba, Waka Community International Foundation has expanded into a global health and wellness movement with members in more than 48 countries. Its programs promote walking, healthy eating, hydration, and quality sleep, reaching thousands of people while fostering cross-cultural unity.
Speaking on the significance of the Times Square appearance, Mba said: “This billboard is not just a celebration of our 4th anniversary. It’s a signal to the world that African-led community initiatives can shape global conversations about health, wellness, and purpose. Waka makes sense and now the world is watching.”
The New York feature also comes as the Foundation deepens its digital platform development and community outreach across Africa, North America, and Europe.
For the organization, its presence in Times Square is not only a celebration but also a statement that African solutions powered by purpose deserve recognition on the world stage.