Nigerian-founded nonprofit, Waka Community International Foundation has become the first Nigerian Non-Governmental Organisation to independently secure a paid advertisement on the iconic Times Square billboard in New York City.
The milestone campaign, unveiled in celebration of the foundation’s fourth anniversary, places Waka Community International Foundation on one of the world’s most recognizable digital stages, spotlighting its global health and wellness movement.
Founded in 2021 by Nigerian health advocate and community leader, Lorenz Mba, the foundation has rapidly evolved into a worldwide force for promoting holistic well-being.
Now active in over 48 countries with more than 58,000 members, Waka champions healthy living through walking, nutrition education, mental health awareness, hydration, and rest.
“This billboard is not just a celebration of our 4th anniversary,” said Mba. “It’s a signal to the world that African-led community initiatives can shape global conversations about health, wellness, and purpose. Waka makes sense and now the world is watching.”
The Times Square appearance further buttressed Waka’s growing international impact and aligns with its broader push into digital wellness platforms and cross-continental community outreach, particularly in Africa, North America, and Europe.
About Waka Community International Foundation
Waka Community International Foundation is a Nigerian-founded nonprofit dedicated to promoting holistic wellness through community-driven health practices. Since 2021, the Foundation has connected tens of thousands through walking events, nutritional support, and lifestyle education. Its signature campaign, #WakaMakesSense, continues to inspire healthier, happier living across generations and continents.
Visit www.wakacommunity.com to learn more.