As part of efforts to achieve its mandate of ensuring 30% of Lagos commuters embrace the waterways as a viable alternative to road traffic congestion, the Lagos Ferry Services (LAGFERRY) in collaboration with EKO TOKEN in the year 2022 introduced a cash reward system for its customers, where cash prizes of between 5, 000 to 100 million Naira can be won by purchasing a LAGFERRY ticket using the Cowry Card.
The financial incentives and benefits offered by the cash reward system have made water transportation a more attractive option compared to congested roads or crowded public transportation and have led to a decrease in traffic congestion, improved air quality, and reduced overall carbon footprints.
According to a press statement made available to Blacktalker, this Consumer-Centric initiative has recorded a significant and impressive number of winners, whose lives have been impacted positively, and revolutionized commuters’ experience on the waterways by motivating them to use water transportation as their primary mode of commuting and travel.
Mrs. Bunmi Bakare, winner of the sum of 500,000 Naira while urging other passengers to get their Cowry Card and patronise LAGFERRY, revealed that winning the cash reward has had a transformative effect on her life by providing financial relief for her immediate needs and sustenance. Another winner of the sum of 500,000 Naira, Mr. Adekunle Dotun commended the initiative, describing it as an unexpected windfall that was channeled towards his business and positively affected his overall well-being.
Awwal Ibrahim, who won 200, 000 Naira stated that he at first ignored the message that informed him he had won but was elated when he got the alert. He thanked the Lagos State Government for the initiative and revealed he used the money to pay his son’s school fees.
Mrs. Titilayo Igunnu, a winner of a sum of 100,000 Naira and a regular LAGFERRY passenger, who stated that she uses the boat every day to commute from Ikorodu to Falomo-Ikoyi, enjoined other Lagos commuters to embrace the waterways as an alternative to road transport and patronise LAGFERRY as a ride guarantees comfort, pleasure, and safety. She described winning the cash reward promo as an overwhelming experience that had a profound impact on her finances and strengthened her resolve to continue to patronise LAGFERRY.
Other winners that have been impacted positively by the LAGFERRY/Eko Token cash reward promo include Mr. Opara Chibueze who won 100,000 Naira; Ibrahim Lasisi 20,000 Naira; Mrs. Adeola Abass 20,000 Naira; Mr. Hunsu Noah 20,000 Naira; Bashir Mukhtar 200,000 Naira and many more passengers who have won various sums and are still winning.
As the mantra of Eko Token goes “Buy in Lagos, Win in Lagos” It is very exhilarating to pay for transport services to be rendered and win back multiple folds of your fare!! It’s a WIN-WIN for the people of Lagos!
Blacktalker reports that making LAGOS a 21st Century Economy is one of the cardinal pillars of the THEMES PLUS Developmental Agenda of Governor Sanwo-Olu’s administration and this objective of encouraging private sector businesses and improving the well-being of the citizens is being achieved through the LAGFERRY/EKO TOKEN collaboration.
It is changing the narratives of water transportation by incentivising its usage, improving quality of life, reducing traffic congestion, benefiting the environment, boosting local economies, enhancing tourism, and driving infrastructure development. As this system gains popularity, water transportation will likely play a more prominent role in urban mobility and sustainable travel options in the smart-driven mega city of LAGOS.