Rite Foods Limited has reaffirmed its commitment to preserving culture and supporting community development through its continued partnership with the annual Ojude Oba Festival in Ijebu-land, Ogun State.
The company said its support for the festival reflects its appreciation of the remarkable leadership, enduring legacy, and immense contributions of the Awujale of Ijebuland, Oba Sikiru Adetona, to the cultural and socio-economic development of Ijebu-land and Nigeria.
As a proudly Nigerian and globally competitive company with deep operational roots in Ijebu-land through its facility in Ososa, Rite Foods noted that its involvement goes beyond business interests, emphasising its commitment to growing alongside host communities while preserving their heritage, traditions, and values.
Speaking at a press conference announcing activities for the festival, Brand Manager for Fearless Energy Drink, Olaniyi Aderuku, said the company’s connection with Ijebu-land remains deeply rooted in shared identity and community values.
“At Rite Foods, we believe our role extends beyond operating within a community. We must grow with the people, celebrate their identity, and contribute meaningfully to preserving their heritage,” he said.
Aderuku explained that the partnership between Fearless Energy Drink and the Ojude Oba Festival aligns with the brand’s core values of courage, ambition, self-expression, and confidence.
“As Nigeria’s number one energy drink, Fearless has always stood for courage, self-expression, ambition, and the confidence to push boundaries. That is why our association with Ojude Oba feels authentic to us. The festival itself embodies fearlessness through its rich culture, fashion, horsemanship, creativity, and the pride of a people who continue to preserve their heritage while embracing the future,” he added.
According to him, Rite Foods has consistently supported the festival over the years by creating engaging experiences for consumers through its range of products and activations.
He disclosed that guests at this year’s edition would enjoy products including Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, and the company’s sausage brands such as Bigi Flex, Rite Spicy, and Bigi Beef Sausages.
Aderuku also reiterated the company’s broader investment in community growth and cultural preservation.
“We are not only investing in world-class facilities and technology; we are equally investing in people, culture, and community. As a proudly Nigerian company, we remain deeply connected to our roots and proud of our strong ties to Ijebu-land,” he stated.
Earlier, Coordinator of the Ojude Oba Festival Organising Committee, Prof. Fassy Yusuf, described the festival as a symbol of religious harmony, peaceful coexistence, and communal unity among the Ijebu people.
He said this year’s celebration would also honour the legacy of Oba Adetona, whose reign has significantly shaped the history and development of Ijebu-land.
Prof. Yusuf unveiled the official festival logo and highlighted major attractions lined up for the celebration, including the colourful parade of the regberegbe age-grade groups, a long-standing institution that promotes communal development and cultural preservation.
The festival will also feature the traditional equestrian parade by 25 distinguished families of warlords and warrior lineages recognised for their historic role in defending the Ijebu kingdom before colonial rule.
Also speaking, Ogun State Commissioner for Culture and Tourism, Hon. Oluwasesan Fagbayi, who represented Governor Dapo Abiodun, described Ojude Oba as more than a cultural festival.
According to him, the event has evolved into a major platform for tourism promotion, economic growth, social inclusion, and cultural pride in Ogun State and Nigeria as a whole.
He added that the state government remains committed to creating an enabling environment for the continued success and global recognition of the festival.
