The Managing Director of Pernod Ricard Nigeria, Michael Ehindero, has reaffirmed that sustainability and responsibility remain central to the company’s operations and long-term business strategy.
Ehindero stated that as a member of the global Pernod Ricard Group, environmental responsibility is deeply embedded in the organisation’s corporate culture and not treated as an optional initiative.
According to him, the company is conscious of its environmental footprint and has positioned sustainability at the core of its global and local operations.
He disclosed that Pernod Ricard has eliminated single-use plastics across its activations and office environments, including plastic straws, disposable cups, and bottled water, in line with its broader sustainability framework.
Ehindero further explained that beyond global commitments, Pernod Ricard Nigeria has introduced locally driven initiatives to tackle environmental challenges. One of such programmes is the Glass to Life recycling initiative, which collects post-consumer glass bottles and reintegrates them into the circular economy.
He said the initiative, implemented in collaboration with partners across the country, is aimed at turning waste into value while reducing environmental harm.
On brand positioning, the Managing Director stressed the importance of differentiation, noting that the company’s brands are built around distinct identities and consumer experiences. He cited products such as Martell, known for luxury and audacity, and Jameson, recognised for heritage and craftsmanship.
Ehindero also spoke on the growing trend of premiumisation in Nigeria’s spirits market, stating that the company is strategically positioned to meet increasing consumer demand for high-quality international products.
He noted that the company relies on extensive market research to align its offerings with evolving consumer preferences while balancing global priorities with local realities.
Sharing insights into his leadership philosophy, Ehindero said his vision draws inspiration from the ideals of Obafemi Awolowo, business lessons from Warren Buffett, courage from Aliko Dangote, and moral grounding from his Christian faith in Jesus Christ.
He added that these influences shape his approach to ethical leadership, responsible decision-making, and sustainable growth, reinforcing Pernod Ricard Nigeria’s commitment to long-term value creation and shared prosperity.
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