Fidelity Bank Plc has announced a three-month extension of its flagship savings campaign, the Get Alert in Millions (GAIM) Season 6 promo, extending the deadline to November 30, 2025.
Alongside the extension, the bank has also increased the total cash rewards from ₦159 million to a record ₦189 million.
The bank said the decision was driven by overwhelming feedback from customers and prospects who requested more time to participate. GAIM 6, which began in November 2024 with an initial nine-month timeline, had been scheduled to end in August 2025 before the extension was approved by regulators.
Speaking on the development, Osita Ede, Divisional Head of Product Development at Fidelity Bank, said:
“Our decision to extend the GAIM 6 campaign is borne out of the feedback we received from our customers and prospects. They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months.”
As part of the ongoing campaign, 20 customers recently received ₦1 million each in the 7th and 8th monthly draws, conducted under the supervision of the Federal Competition and Consumer Protection Commission (FCCPC) and other regulatory agencies to ensure fairness.
Ede noted that beyond cash prizes, winners also receive financial advisory support at the Fidelity SME Hub. “A million Naira is a life-changing amount, and we encourage recipients to make the most of it,” he added.
With more than ₦30 million still available to be won, the bank said upcoming draws will award ₦2 million, ₦5 million, and ₦10 million to the second runner-up, first runner-up, and grand prize winner, respectively.
Fidelity Bank, which serves over 9.1 million customers through digital platforms and 255 business offices in Nigeria and the UK, reiterated that GAIM remains part of its broader mission to promote savings, reward loyalty, and empower Nigerians financially.
The bank has won multiple local and international awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award from BusinessDay’s BAFI Awards, Euromoney’s Best Bank for SMEs in Nigeria, and Export Financing Bank of the Year.
