Jameson Irish Whiskey, a brand under Pernod Ricard Nigeria, has reaffirmed its commitment to sustainability, creativity, and community engagement with the unveiling of an upcycled Christmas Tree installation at Ikeja City Mall in Lagos.
The installation, which officially marked the start of the brand’s “12 Days of Christmas” celebration, was constructed entirely from 2,500 recycled Jameson bottles, symbolising environmental responsibility and creative reuse during the festive season.
According to the company, the initiative was designed to demonstrate how culture, sustainability, and innovation can come together to promote more conscious forms of celebration.
From December 21, 2025, to January 1, 2026, visitors to the mall were treated to a variety of activities, including live music performances, cocktail demonstrations, candle-making workshops, karaoke sessions, a Christmas carol night, themed parties, craft-and-sip experiences, and a New Year’s Eve concert.
Speaking on the initiative, Managing Director of Pernod Ricard Nigeria, Michael Ehindero, said the celebration reflects the company’s desire to create a unique festive experience that blends sustainability, creativity, and entertainment, while reinforcing its commitment to responsible drinking and community engagement.
He noted that the Jameson Christmas Tree experience goes beyond seasonal celebration, stressing the brand’s focus on connection and giving back to the community.
Mr Ehindero also commended the partnership with Ikeja City Mall, describing it as a platform to deliver an inclusive festive experience and create lasting memories for visitors.
The event was open to the public, with participants encouraged to share their experiences on social media using the hashtags #JamesonChristmasTree and #MustBeAJameson.
Pernod Ricard Nigeria is the local affiliate of the Pernod Ricard Group, a global wines and spirits company with a diverse portfolio of premium and luxury brands, including several of the world’s leading spirits labels.