Rite Foods Limited has reinforced its commitment to cultural preservation and community engagement having played a prominent role at the 2026 Ojude Oba Festival, providing refreshments and entertainment for thousands of participants and visitors at the annual cultural gathering in Ijebu-Ode, Ogun State.
The leading food and beverage company added colour and excitement to the festival through its pavilion, where guests enjoyed a variety of its products while participating in one of Nigeria’s most celebrated cultural events.
Ojude Oba, which attracts Ijebu sons and daughters, cultural enthusiasts, tourists, and dignitaries from across Nigeria and beyond, remains a symbol of unity, heritage, and communal pride among the people of Ijebu-land.
Speaking on the company’s participation, Managing Director of Rite Foods Limited, Seleem Adegunwa, said the sponsorship reflected the company’s commitment to preserving the cultural values and traditions of the Ijebu people.
According to him, the festival represents the ideals of unity, heritage, and community spirit, adding that the company remains dedicated to supporting initiatives that strengthen cultural identity and social cohesion.
“As a proudly Nigerian company with deep roots in Ijebu-land through our operations in Ososa, we remain committed to supporting initiatives that preserve our culture and strengthen the bonds that connect our people,” Adegunwa said.
The 2026 edition of the festival, themed “Ojude Oba 2026: Celebrating the Legacy of Oba Sikiru Kayode Adetona,” paid tribute to the late Awujale of Ijebu-land, whose leadership and contributions significantly shaped the development of the region.
Also speaking, Brand Manager of Fearless Energy Drink, Olaniyi Aderuku, described the company’s relationship with Ijebu-land as one founded on shared values and mutual growth.
He noted that the values promoted by Fearless Energy Drink, including courage, ambition, confidence, and self-expression, align closely with the spirit of the Ojude Oba Festival.
“Ojude Oba embodies fearlessness in many forms—from its spectacular fashion and horsemanship displays to the creativity, confidence, and pride of a people who continue to honour their heritage while embracing the future,” Aderuku stated.
One of the highlights of the company’s participation was a vibrant dance performance by the Rite Foods activation team, which entertained guests and contributed to the festive atmosphere.
Festival attendees were also treated to a range of Rite Foods products, including Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, as well as the company’s sausage products.
In his remarks at the event, Ogun State Governor, Dapo Abiodun, reaffirmed his administration’s support for the festival and commended the Regberegbe groups, cultural families, and corporate sponsors whose contributions continue to sustain the event.
The governor described Ojude Oba as a symbol of religious harmony, peaceful coexistence, and cultural pride, noting that the festival has evolved into an important platform for tourism promotion, economic growth, and social inclusion.
He also pledged continued efforts to create greater economic opportunities for the people of Ijebu-land while preserving the region’s rich cultural heritage.
Rite Foods said its participation in the festival aligns with its broader commitment to community development, cultural promotion, innovation, and social impact, areas for which the company has received recognition from several national institutions.
