Stakeholders in Nigeria’s advertising and marketing communications industry will gather in Abuja from November 11 to 13, 2026, for the National Advertising Conference, NAC with the theme: “Repositioning the Marketing Communications Industry for the Next Frontier.”
Organisers said the conference will bring together advertisers, agencies, media owners, regulators, technology innovators, and business leaders to discuss emerging trends, disruptions, and opportunities shaping the future of the industry.
According to the Chairman of the National Advertising Conference Committee, Tunji Adeyinka, the event will serve as a platform for strategic dialogue, thought leadership, and collaboration as the industry navigates economic challenges, digital transformation, artificial intelligence, and changing consumer behaviour.
The conference will feature keynote addresses, panel discussions, industry papers, and exhibitions covering topics such as the readiness of the industry for the next frontier, the future of broadcast media, regulation of digital marketing and artificial intelligence, the role of advertising in Nigeria’s creative economy, and the future of industry awards.
Expected speakers include Mohammed Idris, Hannatu Musa Musawa, Olu Akanmu, Idemudia Dima Okojie, Tony Agenmonmen, and Obi Asika, among other industry leaders.
Organisers noted that the event will also provide opportunities for brands, agencies, and corporate organisations to showcase innovations and engage with key decision-makers through sponsorship and exhibition partnerships.
The National Advertising Conference is regarded as Nigeria’s premier annual gathering for advertising and marketing communications professionals, providing a platform for knowledge exchange, innovation, and industry development.
