Rite Foods Limited has once again taken centre stage at the 2025 Edge Awards, formerly known as the Marketing Edge Awards, where it clinched three prestigious honours that underscore its reputation for excellence, innovation, and consumer trust.
At the highly anticipated ceremony, Rite Foods’ iconic Bigi Apple drink was named Outstanding Carbonated Soft Drink Brand of the Year, while its Bigi Beef Sausage Roll earned the title of Outstanding Sausage Brand of the Year.
The company itself was also crowned Outstanding FMCG Corporate Brand of the Year, a recognition that reaffirms its dominance in Nigeria’s fast-moving consumer goods sector and its consistent delivery of quality products that meet global benchmarks.
The Edge Awards, hosted annually by Nigeria’s leading brands and marketing publication, celebrates creativity and leadership within the Integrated Marketing Communications industry. Since its rebrand in 2024, the awards platform has expanded its focus on spotlighting brands that demonstrate resilience, competitive advantage, and sustainable growth in a fast-changing global marketplace.
Seleem Adegunwa, Managing Director of Rite Foods Limited, described the triple win as both historic and inspiring. He expressed gratitude to the company’s consumers and partners, noting that the recognition reflected the loyalty and trust that continue to fuel the brand’s success.
“These awards are not just an honour for our brands, but a testament to the firm loyalty of our consumers who inspire us daily. At Rite Foods, we are proudly Nigerian, but globally competitive. Our mission is to nourish lives, excite palates, and continually redefine excellence in the FMCG space,” he said.
With these accolades, Rite Foods has not only consolidated its leadership in Nigeria’s food and beverage industry but also reinforced its position as a homegrown company capable of setting global standards. Its triumph at the 2025 Edge Awards stands as a shining example of how a proudly Nigerian brand can innovate, compete, and excel on the world stage while refreshing millions of consumers every day.