As the 8th edition of the GTCO Fashion Weekend kicks off today at the GTC Centre, Oniru, Victoria Island, Lagos, all eyes are not just on the catwalk, but on the masterclasses that have become the soul of the event.
Since its debut in 2016, the GTCO Fashion Weekend has evolved into more than a showcase of trends. It’s a learning hub, nurturing young designers, stylists, and entrepreneurs hungry to understand the business side of fashion. This year’s theme, “Fashion Is Freedom,” captures the essence of that mission empowering African creatives to turn passion into sustainable enterprise.
This year’s masterclasses bring together international and local industry leaders to share insights on sustainability, digital retail, brand strategy, and creative entrepreneurship. These sessions are designed to equip participants with practical knowledge on how to scale their businesses, attract investors, and compete on the global stage.
From discussions on how to integrate technology into retail, to building brands with cultural authenticity, the classes are a melting pot of ideas. For many attendees, it’s a once-in-a-lifetime chance to hear directly from experts who have built global brands from scratch.
“Fashion goes beyond style; it embodies creativity, resilience, and the spirit of enterprise that drives our continent forward,” said Segun Agbaje, Group Chief Executive Officer of GTCO Plc. His words echo through the sessions, where designers are urged to see fashion not only as art, but as a business with limitless potential.
While the runway showcases by designers like Ituen Basi, The BAM Collective, Sevon Dejana, Mmuso Maxwell, Mowalola, and Priya Ahluwalia dazzle audiences, the masterclasses provide the tools to sustain that brilliance beyond the spotlight.
The masterclasses reflect GTCO’s broader vision to nurture the creative economy by providing access, exposure, and education. Many past participants have gone on to launch thriving fashion labels, scale their online stores, and connect with international partners.
Attendance at the event is free, underscoring GTCO’s commitment to inclusivity. Participants can register and view the full masterclass schedule at fashionweekend.gtcoplc.com.