First Bank of Nigeria Limited has announced its partnership with the organizers of the E1 Lagos GP, the continent’s first all-electric powerboat racing championship, scheduled to hold from October 3rd to 5th, 2025, in Lagos.
Speaking at the E1 Lagos GP Stakeholder Immersion session, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communication of FirstBank, reaffirmed the bank’s commitment to promoting initiatives that foster human development while leaving enduring legacies.
“Our involvement in the E1 Lagos GP is about driving legacy and enabling the passions and aspirations that unite Nigerians. We are a bank that has been in business for over 131 years and we recognize that sports drive us as a country. Through our First@Sports initiative, we continue to invest in platforms that inspire and elevate our people,” Ijabiyi said.
He highlighted FirstBank’s long-standing contributions to sports development, noting the bank’s support for legacy tournaments such as the Georgian Polo Cup, which it has hosted for 105 years, and the Lagos Amateur Open Golf Championship, which it has supported for 64 years.
Positioned at the start of the last quarter of the year, the E1 Lagos GP will also align with FirstBank’s signature DecemberIssaVybe campaign, a festive season initiative that curates unforgettable experiences blending culture, entertainment, and lifestyle.
“As presenting partner, we are creating meaningful touchpoints with customers and prospects, offering them a world-class experience of relaxation and celebration that captures the true essence of Lagos during the festive season,” Ijabiyi added.
The Lagos State Commissioner for Information and Strategy, Gbenga Omotoso, who was also present at the event, lauded the partnership, describing the E1 Lagos GP as an opportunity to grow sports tourism while showcasing Lagos’s vibrant culture, dynamic people, and global influence.
The championship will feature elite teams owned by some of the world’s biggest stars, including Tom Brady, LeBron James, Didier Drogba, Will Smith, Marc Anthony, Steve Aoki, and Rafael Nadal. Lagos will host one of the final legs of the global competition before the 2025 season concludes in Miami, USA.