Fidelity Bank Plc has intensified its support for small and medium enterprises, SMEs with a series of high-impact masterclasses aimed at strengthening business capacity, improving profitability, and expanding market opportunities.
The training sessions, held throughout April 2026, are part of the bank’s broader strategy to empower entrepreneurs with practical, hands-on skills to navigate Nigeria’s evolving business landscape.
The first session, titled “Pricing That Works: How to Charge Right and Earn More,” took place on April 10 at the Fidelity SME Hub in Gbagada, Lagos, attracting about 100 participants from various sectors.
The masterclass focused on key business fundamentals such as costing, value-based pricing, pricing psychology, and customer perception, areas widely recognised as critical challenges for SMEs.
Following positive feedback from participants, the bank rolled out additional sessions, including a two-day “Baking Masterclass: From Kitchen to Cashflow,” held on April 14 and 15. The practical training targeted bakers and food entrepreneurs, equipping them with techniques to improve product quality, consistency, and revenue generation.
Speaking on the initiative, Divisional Head, SME Banking at Fidelity Bank, Ugochi Osinigwe, said the programme reflects the bank’s commitment to driving economic growth through enterprise development.
“At Fidelity Bank, we believe that when SMEs succeed, the economy grows. These masterclasses are designed to provide practical skills that entrepreneurs can apply immediately to improve their businesses,” she said.
Osinigwe added that the initiative goes beyond training, forming part of a wider ecosystem of support that includes access to funding, market opportunities, and business advisory services delivered through the Fidelity SME Hub and other programmes nationwide.
The bank has also lined up additional sessions for the month, including “Grow Online Sales on a Budget,” scheduled for April 24, which will focus on leveraging cost-effective digital tools to increase visibility and sales.
The series will conclude with “Take Your Business Global: One-on-One Trade Advisory” on April 29, offering SME owners personalised guidance on export readiness, cross-border transactions, and compliance requirements for international trade.
Industry observers note that initiatives such as these are critical in addressing the capacity gaps faced by Nigerian SMEs, particularly in areas of pricing, digital transformation, and global competitiveness.
