Rite Foods Limited has announced the renewal of its partnership with POP Beach Club for the Rite-On-The-Beach initiative.
Rite-On-The-Beach is a points-based, community-driven program that tackles plastic pollution while delivering tangible social value to coastal communities in Lagos State. The initiative combines beach clean-ups, environmental education, advocacy, and community collaboration to promote responsible waste management.
Speaking on the renewed partnership, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods, said the program reflects the company’s holistic approach to sustainability. “Sustainability goes beyond environmental responsibility; it is about creating shared value for people, communities, and future generations.
The renewal of our partnership with POP Beach Club allows us to integrate environmental action with education, youth empowerment, and community development in a practical and measurable way.”
The program aligns with Rite Foods’ EYEC Sustainability Pillars by exchanging recovered plastic for school supplies, directly supporting learning continuity for children in participating communities.
It also engages young people as environmental advocates, fostering responsibility, leadership, and awareness through structured clean-ups and plastic recovery activities.
Akin Disu, CEO of POP Beach Club, highlighted the impact of the collaboration. “Our partnership with Rite Foods has shown that environmental action can be impactful, visible, and community-driven.
We are committed to deepening the impact and continue to use our space as a platform for social change,” he said.
Since its launch in 2020, the Rite-On-The-Beach initiative has influenced disposal habits and promoted long-term community-led environmental stewardship. In 2025, the Plastic Free July campaign under the program recorded the recovery of over 40 tonnes of plastic in Lagos within one month.
The initiative demonstrates how purposeful partnerships can extend beyond isolated clean-ups to position plastic pollution as a shared responsibility among communities and stakeholders.
Rite Foods is a leading Nigerian food and beverage company committed to delivering quality products while driving sustainable development. POP Beach Club is a lifestyle and community platform that promotes environmental responsibility, sustainability awareness, and social impact through creative and community-driven initiatives.
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