Pernod Ricard Nigeria, a subsidiary of the Pernod Ricard Group, has joined millions of volunteers across the globe to commemorate World Clean-up Day 2025, strengthening its commitment to sustainability and environmental stewardship.
The global event, celebrated annually on September 20, focuses this year on “Textile and Fashion Waste,” highlighting the alarming 92 million tons of textile waste generated worldwide every year. The movement aims to drive awareness and inspire collective responsibility for reducing, reusing, and recycling waste.
Speaking ahead of the commemoration, Michael Ehindero, Managing Director of Pernod Ricard Nigeria, emphasized the company’s leadership role in embedding sustainability across its operations.
“For us at Pernod Ricard Nigeria, sustainability is not a one-off activity but a way of life. Over the years, we have eliminated single-use plastics across our operations, championed reusable and recyclable packaging, and even unboxed some of our brands by phasing out single-bottle cartons—practical steps that significantly reduce our waste footprint,” Ehindero stated.
These initiatives are part of the company’s global sustainability roadmap, “Good Times from a Good Place,” anchored on its Circular Making pillar, which promotes innovation in eco-friendly production and packaging.
Pernod Ricard Nigeria’s track record in driving impact-driven clean-up efforts has been notable. In 2024, the company partnered with Let’s Do It Nigeria to mobilize more than 26,000 volunteers across 28 states, collecting over 2,800 tons of waste.
At its 12th Responsib’All Day, employees collaborated with FABE International Foundation to clean the Okun-Aja beachfront in Lagos, removing plastics, glass, and other non-biodegradable waste to restore marine health and protect coastal communities. To date, the company’s clean-up initiatives have covered more than 300 locations nationwide, with over 10,000 tons of waste removed.
Ehindero reaffirmed the company’s long-term commitment, stressing that its interventions extend beyond symbolic clean-up drives.
“Our vision for 2030 and beyond is to continue to lead by example, embedding sustainability at the heart of how we produce, package, and distribute, while mobilising communities to take ownership of protecting the environment we all share,” he added.
With consistent investments in sustainability, Pernod Ricard Nigeria continues to position itself as a corporate leader in environmental preservation, aligning global action with local impact.