Fidelity Bank Plc has extended its flagship Get Alert in Millions, GAIM Season 6 savings promo by an additional three months, raising the total prize pool from ₦159 million to ₦189 million.
The extension, announced in September 2025, is aimed at deepening savings culture and rewarding customer loyalty at a time when Nigeria’s economy is undergoing critical reforms to stabilize growth and promote inclusive banking.
According to the Divisional Head of Product Development, Fidelity Bank, Osita Ede, the decision to extend the promo was a direct response to customer feedback.
“They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months,” Ede said.
The bank explained that the GAIM 6 extension aligns with the Federal Government’s financial inclusion drive and the Central Bank of Nigeria’s (CBN) Payment System Vision 2028, both of which emphasize digital access, inclusion, and economic empowerment.
The timing also coincides with World Savings Day 2025, themed “This is not a savings account”, which advocates responsible financial habits and long-term wealth creation. Fidelity Bank noted that extending GAIM 6 during this period reinforces its message of smart saving and sustainable prosperity.
Unlike many savings promos that target high-value depositors, GAIM 6 allows customers to participate with deposits as low as ₦2,000, making it one of the most inclusive savings campaigns in the country.
Through electronic draws supervised by the Federal Competition and Consumer Protection Commission (FCCPC), the promo maintains transparency while reaching diverse groups such as NYSC corps members, market women, children, and low-income earners.
Each ₦5,000 saved qualifies customers for the monthly and grand draws, where winners receive life-changing cash prizes, including ₦2 million, ₦5 million, and ₦10 million in the final draw.
So far, 20 customers have won ₦1 million each in recent monthly draws, while ₦47 million remains available to be won in upcoming rounds, ₦30 million in monthly draws and ₦17 million in the grand finale scheduled for the festive season.
Ede emphasized that the promo’s impact goes beyond cash rewards: “A million Naira is a life-changing amount. Through our financial advisory support at the Fidelity SME Hub, we guide winners on how to grow their winnings through smart investments and business ventures.”
Industry observers note that the GAIM 6 extension reflects Fidelity Bank’s strategic approach to balancing customer engagement, economic empowerment, and national development goals.
By tying the initiative to World Savings Day and expanding participation across demographics, the bank continues to position itself as a trusted driver of inclusive banking and financial literacy in Nigeria.