The Lagos State Government has reaffirmed its commitment to positioning the state as Africa’s leading tourism and creative hub through strategic global partnerships aimed at promoting cultural storytelling and diaspora engagement.
As part of this drive, Commissioner for Tourism, Arts and Culture, Mrs. Toke Benson-Awoyinka, on Tuesday, January 27, 2026, held a high-level meeting with the Vice President for Growth and Partnerships at Rolling Stone Africa, Mrs. Itohan Barlow-Ndukuba, and the Chief Executive Officer of Glam Brand Agency, Mrs. Bola Balogun.
The meeting focused on exploring collaborative opportunities that would elevate Lagos’ creative and tourism sectors, deepen connections with the African diaspora, and project the state’s rich cultural heritage to a global audience.
Discussions also centred on leveraging international media, branding, and cultural platforms to tell authentic Lagos stories and attract global interest.
Mrs. Benson-Awoyinka noted that strategic storytelling and partnerships are critical to showcasing Lagos as a vibrant cultural capital, stressing that the state is intentional about using creativity, arts, and tourism as tools for economic growth and global relevance.
She said the engagement aligns with the broader vision of the Lagos State Government to strengthen the creative economy, attract investment, and create sustainable opportunities for practitioners across the tourism and cultural value chain.
According to Toke-Benson, under the leadership of Governor Babajide Sanwo-Olu, Lagos State has continued to implement policies and initiatives aimed at transforming the state into a globally admired city driven by innovation, inclusiveness, and cultural preservation.
Through targeted collaborations with international organisations and industry leaders, the state seeks to expand its cultural footprint, engage local and international audiences, and reinforce Lagos’ status as a destination of choice for tourism, arts, and creative enterprise.